A marketing funnel is the customer’s journey with you. It is a roadmap which you can follow to turn a lead into a loyal customer. There are five stages of a funnel: Awareness through advertising on social media, print, visual medium; Creating interest through campaigns, blogs, newsletters; conversion of leads through discounts, videos, tutorials; loyalty through customer success stories, e-mail campaigns and advocacy through your customers who have trusted you.
You will have a large number of prospective customers at the top and only a few will turn to purchasers.
